Cinema Tour | Vishnu kumawat

UX/UI Case Study

Cinema Tour is a movie streaming app that is curated to bring users a selection of hand-picked arthouse, classic, independent, and award-winning films that can be watched at any time, anywhere.

Problem Statement

The current movie streaming apps in the market mainly focus on mainstream movies, which makes it challenging for people to find classic, independent, award-winning, and art films. Moreover, the apps have cluttered user interfaces that do not offer personalized recommendations, making it hard for users to discover new movies.

Goals:

Offer a wide curated selection of classic, independent, award-winning, and art films
Provide personalized recommendations based on user's viewing history and preferences
Create an easy-to-use interface that allows users to discover new movies quickly

Competitor Research

Competitor 1: Criterion Channel

Criterion Channel is a popular streaming service that offers classic and contemporary films, including art films, independent films, and foreign films. The service offers a diverse selection of films and is known for its high-quality streaming and curated collections. Criterion Channel also provides extensive background information on the films and their directors, as well as special features and interviews. The service is available on multiple platforms, including desktop and mobile devices, and offers both monthly and annual subscription plans.

Competitor 2: Mubi

Mubi is a streaming service that focuses on art house, foreign, and independent films. The service offers a curated selection of films that changes daily, as well as a library of past films. Mubi is known for its unique approach to film curation and its emphasis on lesser-known films and emerging directors. The service is available on multiple platforms and offers both monthly and annual subscription plans.

Competitor 3: Netflix

Netflix is a global streaming service that offers a wide range of films and TV shows, including some classic and art films. The service is known for its extensive library and its personalized recommendation algorithms. Netflix offers multiple subscription plans, including a basic plan, a standard plan, and a premium plan. The service is available on multiple platforms and is known for its user-friendly interface and seamless streaming experience.

Overall, these competitors offer similar features and functionality to the Cinema Tour app, but each has its own unique approach to film curation and user experience. Cinema Tour can differentiate itself by focusing on its comprehensive selection of classic, independent, award-winning, and art films, as well as its intuitive user interface and personalized recommendations.

User Research

We conducted user research to understand our target audience's needs and preferences. We gathered information through online surveys and interviews. We found that our target audience is interested in the following features:

A wide selection of classic, independent, award-winning, and art films
A user-friendly interface that makes it easy to browse and discover new movies
Personalized recommendations based on their viewing history and preferences
Access to reviews and ratings from other users
A search function that allows users to filter titles based on genre, director, and other criteria
A feature that enables users to share their favorite movies with their friends

Name: Kavya

Age: 26

Occupation: Student

User Type: Casual Viewer

Background:

Kavya is a student who enjoys watching movies in her free time. She likes to watch foreign language films and classic and award-winning films. However, she doesn't have a lot of money to spend on streaming services.

Needs and Goals:

Kavya wants a streaming app that offers a mix of popular, classic, and award-winning films at an affordable price. She wants an app that is easy to use and offers recommendations based on her interests. She also wants the ability to download films to watch offline when she doesn't have access

to the internet.

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Name: Nimish

Age: 34

Occupation: Software Developer

User Type: Movie Buff

Background:

Nimish is a busy professional who spends most of his time at work. However, he loves watching movies and uses his free time to catch up on the latest releases. He enjoys classic, independent, and art films, and is always looking for new movies to watch.

Needs and Goals:

Nimish wants a streaming app that offers a wide variety of films, including classic, independent, and art films. He wants an app that is easy to navigate and offers personalized recommendations based on his viewing history. He also wants the ability to create a watchlist and save films for later viewing.